A Global Platform for Philosophical Dialogue
- ClientThe Ministry of Culture's Literature, Publishing, and Translation Commission
- TypeConference
- Year2023
Challenge
The Riyadh International Philosophy Conference sought to establish Saudi Arabia as a center for intellectual and philosophical discourse, elevating the Kingdom's cultural standing on a global platform. The primary challenge was to generate significant local, regional, and international interest in the event, ensuring that it stood out among other high-profile global conferences. The goal was to drive awareness, media coverage, and engagement through a comprehensive communications strategy that spanned the conference's lifecycle and change the local perception towards philisophy.
Solution provided
We developed a comprehensive, multichannel communications strategy designed to generate awareness and drive engagement across a wide audience spectrum. The strategy was structured around three core pillars: Pre-event awareness: Building anticipation and credibility through targeted audience mapping, content development, and building local, regional, and global media interest. Live conference coverage: Utilizing real-time engagement tactics, including preparation of key philosophers and scholars for live interviews to ensure the conference maintains a strong media presence. Post-event amplification: Continuing to engage media outlets with post-event content, including interviews, thought leadership pieces, and summaries of key discussions. We also ensured a global outreach by leveraging international media, promoting the event on platforms like Twitter, LinkedIn, and Instagram, while collaborating with academic publications to reach scholarly audiences.
Execution
The campaign utilized a multichannel approach that involved: Live conference coverage: Throughout the conference, we facilitated real-time updates, conducted interviews with leading thinkers, and hosted panel discussions that were live-streamed and shared across social platforms, further cementing the conference’s importance as a cornerstone platform for philosophy in Saudi Arabia, the region, and globally. Media partnerships: Collaborations with high-profile international media outlets, including Le Monde, The Guardian, and Al Arabiya, ensured wide coverage across many continents. Bespoke press releases: We distributed a series of targeted press releases prior to the conference locally, regionally, and internationally, highlighting its significance and its speakers. Post-event: We continued the conversation by distributing a detailed post-event report, publishing key insights from the conference, and engaging audiences via follow-up articles and interviews.
Results
Through our strategic efforts, the commission observed a significant increase in positive sentiment, particularly highlighting the intellectual contributions from thought leaders and participants, as well as Saudi Arabia's commitment to advancing global philosophical dialogue.
Media mentions across major publications, including interviews and feature stories
135+Conference-related social media mentions through various channels
30,000+Organic media impressions regionally and internationally
6.2MIncrease in international attendance at the conference compared to previous years.
25%
