A boundless journey

  • ClientAlwaleed Philanthropies
  • TypeCreative public relations campaign
  • Year2022

Challenge

Alwaleed Philanthropies aimed to foster global tolerance and understanding through a unique cultural experience. The challenge was to leverage the Metaverse to reach a global audience, particularly on World Tolerance Day, and promote the organization's mission of bridging cultures.

Solution provided

We developed a virtual exhibit titled “A Boundless Journey” in the Metaverse, specifically on the Decentraland platform. The exhibit featured eight art pieces inspired by Islamic cultures worldwide, designed to reflect the power of art and culture as tools of empowerment and integration. The space was carefully curated to offer an immersive digital experience, augmented with animations and gamification elements to engage users.

Strategic approach

We executed a global and local public relations strategy to amplify the campaign. This included a global press release, collaboration with local influencers, and partnerships with digital news accounts. Despite a limited budget, this strategy successfully engaged the target audiences and set the stage for future expansions.

Results

  • Potential audience

    2.6B+

  • Estimated reach

    27.2M

  • Confirmed views

    32K+

A boundless journey